coolstuff.com

coolstuff.com is SSL secured

Free website and domain report on coolstuff.com

Last Updated: 21st August, 2020 Update Now
Overview

Snoop Summary for coolstuff.com

This is a free and comprehensive report about coolstuff.com. The domain coolstuff.com is currently hosted on a server located in Omaha, Nebraska in United States with the IP address 216.239.36.21, where USD is the local currency and the local language is English. Coolstuff.com has the potential to be earning an estimated $2 USD per day from advertising revenue. If coolstuff.com was to be sold it would possibly be worth $1,273 USD (based on the daily revenue potential of the website over a 24 month period). Coolstuff.com is somewhat popular with an estimated 607 daily unique visitors. This report was last updated 21st August, 2020.

About coolstuff.com

Site Preview: coolstuff.com coolstuff.com
Title: Cool Stuff
Description: Our Goal is to design and build web sites that are "turn-key" for the client . We supply the necessary tools that allow updating your own site's content using any standard web browser. Future web content modifications can be made by you which lowers the expense of future web site updates - since you are in control of your own online assets. ... It was called "the first virtual law firm" by one expert in the field of legal software. ...
Keywords and Tags: business, internet services
Related Terms: own goal, turn key web sites
Fav Icon:
Age: Over 27 years old
Domain Created: 8th April, 1996
Domain Updated: 11th May, 2020
Domain Expires: 9th April, 2025
Review

Snoop Score

2/5

Valuation

$1,273 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 1,013,431
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 607
Monthly Visitors: 18,475
Yearly Visitors: 221,555
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $2 USD
Monthly Revenue: $53 USD
Yearly Revenue: $631 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: coolstuff.com 13
Domain Name: coolstuff 9
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.40 seconds
Load Time Comparison: Faster than 35% of sites

PageSpeed Insights

Avg. (All Categories) 64
Performance 0
Accessibility 63
Best Practices 85
SEO 90
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on desktop
0

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for coolstuff.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Speed Index — 1.3 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 2.5 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 2.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive coolstuff.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://coolstuff.com/
0
253.22199997026
274
0
308
text/html
https://www.coolstuff.com/
253.54900001548
609.93000003509
1997
4174
200
text/html
Document
https://www.coolstuff.com/styles.48a3c80effd92b13e897.css
619.69399999361
883.30099999439
9119
36087
200
text/css
Stylesheet
https://www.coolstuff.com/assets/scripts/check-browser-update.js
620.24600000586
855.2830000408
1653
2844
200
application/javascript
Script
https://www.coolstuff.com/assets/scripts/init-services.js
620.39900000673
904.41299998201
712
923
200
application/javascript
Script
https://cdn.coolstuff.com/cs-styles/bootstrap.css
625.85000006948
789.73199997563
18779
106522
200
text/css
Stylesheet
https://cdn.coolstuff.com/css/blueimp-gallery.min.css
626.57600000966
805.91500003356
2568
7288
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600&subset=latin-ext
627.07300006878
712.15999999549
1564
5402
200
text/css
Stylesheet
https://cdn.coolstuff.com/css/font-awesome.min.css
627.50599998981
870.35800004378
7105
26711
200
text/css
Stylesheet
https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js
627.65400006901
633.58600006904
31000
86659
200
text/javascript
Script
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
627.81900004484
637.81900005415
68641
253668
200
text/javascript
Script
https://stackpath.bootstrapcdn.com/bootstrap/3.4.1/js/bootstrap.min.js
628.29999998212
645.6430000253
11412
39680
200
text/javascript
Script
https://www.coolstuff.com/runtime.75ec9ed5d31d255886c9.js
884.83500003349
1184.1619999614
1621
2445
200
application/javascript
Script
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
906.03700000793
1022.1860000165
21962
57173
200
application/javascript
Script
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
910.4000000516
1037.2670000652
301132
1004244
200
application/javascript
Script
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
910.62800004147
1023.6110000405
52750
173893
200
application/javascript
Script
https://www.coolstuff.com/assets/scripts/services/gtm.js
910.85400001612
1018.6260000337
1001
1258
200
application/javascript
Script
https://www.coolstuff.com/assets/scripts/services/hello-retail.js
910.99700005725
918.26099995524
624
404
200
application/javascript
Script
https://fonts.gstatic.com/s/sourcesanspro/v13/6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7lujVj9w.woff2
965.44399997219
968.62800000235
13918
13324
200
font/woff2
Font
https://d1pna5l3xsntoj.cloudfront.net/scripts/partner/6CprrCR9.js
969.71900004428
1086.9579999708
875
441
200
application/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-PCHT6NX
1021.6040000087
1048.671000055
37814
114529
200
application/javascript
Script
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
1075.3140000161
1147.5349999964
39983
207488
200
text/javascript
Script
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
1089.9369999534
1135.5700000422
37300
142485
200
application/javascript
Script
https://www.addwish.com/partner/init.html?jsonp=jQuery321024150021401148125_1598019625644&url=https%3A%2F%2Fwww.coolstuff.com%2F&partnerID=9C0956A846A4182B4A9905E3BBE683B5&isInFrame=false&shop_jquery_version=3.2.1&load_method=ready_state_interactive&init_delay=15&responsive_device=desktop&responsive_screen_width=800&_=1598019625645
1167.8570000222
1671.8220000621
4050
11119
200
text/javascript
Script
https://custom.yieldify.com/v1/169/170/f35fc2319d/bundle.js
1215.7349999761
1261.7170000449
16004
52363
200
application/javascript
Script
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
1225.8810000494
1275.0140000135
84183
391752
200
text/html
Document
https://graphql.datocms.com/
1460.4330000002
1633.3350000205
845
0
200
text/plain
Other
https://graphql.datocms.com/
1634.2710000463
1851.222999976
1464
192
200
application/json
XHR
https://v2.dc.yieldify.com/i?e=ue&ue_px=eyJkYXRhIjp7ImRhdGEiOnsiZXQiOiJQYWdlVmlldyIsImRldiI6ImRlc2t0b3AiLCJkd2VsbCI6MCwib2lkIjoxNjksIndpZCI6MTcwLCJyZWYiOiIiLCJwYWdldHlwZSI6W119fX0%3D&tv=2-2.8.0&aid=170&yuid=92d74667-237f-4761-9373-3bcfb0f0ef42&url=https%3A%2F%2Fwww.coolstuff.com%2F&dtm=1598019626373&sc=1&ec=2&trv=1.191.2&tuuid=e68bf201-d8d8-4bac-819a-4ec505e05cd0&bid=319ba7c2-df7d-4614-8cc3-e4570670fc96&hcc=false
1658.4100000327
1786.6170000052
386
43
200
image/gif
Image
https://www.addwish.com/api/v1/search/refreshData?jsonp=jQuery321024150021401148125_1598019625644&initializationCodes%5B%5D=e48a9a23-dba5-47b2-9b41-97798cec61fc%2F8808&initializationCodes%5B%5D=22dd2450-dc3e-49c4-9b7b-d0857db60032%2F8818&resultStyles%5B%5D=22dd2450-dc3e-49c4-9b7b-d0857db60032%2F8818&websiteUuid=a9d3d69f-4ff2-4b99-b5d6-b808eafc734a&_=1598019625646
1689.7279999685
2126.1850000592
3781
10768
200
text/javascript
Script
https://www.addwish.com/partner/save.html?jsonp=jQuery321024150021401148125_1598019625647&url=https%3A%2F%2Fwww.coolstuff.com%2F&partnerID=9C0956A846A4182B4A9905E3BBE683B5&crawlConfigHash=aeeaf484066003630c0dd4e331515ff9&isInFrame=false&shop_jquery_version=3.2.1&load_method=ready_state_interactive&init_delay=15&responsive_device=desktop&responsive_screen_width=800&extraData.hasRating=false&websiteUuid=a9d3d69f-4ff2-4b99-b5d6-b808eafc734a&_=1598019625648
1694.840000011
1818.2060000254
966
87
200
text/javascript
Script
https://carrier-dot-coolstuff-micro-prod.appspot.com/carriers
1872.8129999945
2079.0310000302
595
0
200
text/html
Other
https://market-dot-coolstuff-micro-prod.appspot.com/countries/GB?fields=name,iso,delivery_days,currency
1875.5629999796
2001.2300000526
586
0
204
text/html
Other
https://storage.googleapis.com/po-file-storage-prod/en.json
1869.5219999645
2107.8790000174
8658
7612
200
application/json
XHR
https://carrier-dot-coolstuff-micro-prod.appspot.com/carriers
2079.7330000205
2198.7939999672
1044
330
200
application/json
XHR
https://market-dot-coolstuff-micro-prod.appspot.com/countries/GB?fields=name,iso,delivery_days,currency
2002.0860000513
2131.7069999641
755
149
200
application/vnd.api+json
XHR
https://www.coolstuff.com/2.8064bb6683233e772775.js
1920.3759999946
2021.8779999996
15643
48472
200
application/javascript
Script
https://www.coolstuff.com/11.608ddc8daade3884c824.js
1921.4090000605
2035.6959999772
2957
8693
200
application/javascript
Script
https://www.coolstuff.com/9.16a4dfa59f604e05de3d.js
1922.9589999886
2026.3829999603
3238
8867
200
application/javascript
Script
https://graphql.datocms.com/
1924.7840000317
1989.6060000174
3233
21381
200
application/json
XHR
https://php.coolstuff.com/
2134.3440000201
3048.1279999949
14647
108737
200
text/html
XHR
https://graphql.datocms.com/
2137.0640000096
2424.0850000642
1459
140
200
application/json
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
641.412
10.479
819.669
5.289
934.544
49.079
983.638
10.965
1084.699
8.61
1093.813
7.107
1170.635
25.758
1206.237
46.89
1255.579
235.507
1492.458
15.424
1508.733
7.161
1519.378
11.372
1541.124
58.084
1605.501
44.465
1670.923
7.769
1702.166
17.708
1880.555
74.31
2018.92
62.14
2081.088
5.405
2086.533
16.493
2104.185
9.855
2123.054
45.395
2173.856
7.423
2182.154
6.837
2443.795
6.643
2460.499
8.875
3078.616
20.201
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Coolstuff.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Coolstuff.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Coolstuff.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Coolstuff.com should consider minifying JS files.
Remove unused CSS — Potential savings of 18 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Coolstuff.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.coolstuff.com/cs-styles/bootstrap.css
18779
18669
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
Enable text compression — Potential savings of 5 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://storage.googleapis.com/po-file-storage-prod/en.json
7612
4921
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 360 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Coolstuff.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://coolstuff.com/
0
https://www.coolstuff.com/
190
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Coolstuff.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 809 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
301132
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
84183
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
68641
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
52750
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
39983
https://www.googletagmanager.com/gtm.js?id=GTM-PCHT6NX
37814
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
37300
https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js
31000
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
21962
https://cdn.coolstuff.com/cs-styles/bootstrap.css
18779
Avoids an excessive DOM size — 100 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
100
Maximum DOM Depth
11
Maximum Child Elements
15
Avoid chaining critical requests — 8 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Coolstuff.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 34 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Zone
Measure
1236.23
0.895
Zone:ZoneAwarePromise
Measure
1237.345
0.425
Zone:toString
Measure
1237.85
0.09
Zone:util
Measure
1238.114
0.12
Zone:legacy
Measure
1238.279
6.351
Zone:defineProperty
Measure
1238.449
0.125
Zone:registerElement
Measure
1238.61
0.14
Zone:EventTargetLegacy
Measure
1238.78
5.799
Zone:timers
Measure
1244.674
0.395
Zone:requestAnimationFrame
Measure
1245.105
0.104
Zone:blocking
Measure
1245.239
0.071
Zone:EventTarget
Measure
1245.329
1.04
Zone:on_property
Measure
1246.405
35.694
Zone:customElements
Measure
1282.18
0.29
Zone:XHR
Measure
1282.514
0.111
Zone:geolocation
Measure
1282.649
0.326
Zone:PromiseRejectionEvent
Measure
1283.044
0.121
Zone
Mark
1236.273
Zone:ZoneAwarePromise
Mark
1237.353
Zone:toString
Mark
1237.859
Zone:util
Mark
1238.124
Zone:legacy
Mark
1238.302
Zone:defineProperty
Mark
1238.46
Zone:registerElement
Mark
1238.622
Zone:EventTargetLegacy
Mark
1238.784
Zone:timers
Mark
1244.693
Zone:requestAnimationFrame
Mark
1245.116
Zone:blocking
Mark
1245.242
Zone:EventTarget
Mark
1245.337
Zone:on_property
Mark
1246.419
Zone:customElements
Mark
1282.192
Zone:XHR
Mark
1282.524
Zone:geolocation
Mark
1282.664
Zone:PromiseRejectionEvent
Mark
1283.057
JavaScript execution time — 0.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
279.455
254.234
1.143
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
154.124
150.803
3.051
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
148.655
111.924
20.669
https://www.coolstuff.com/
106.927
2.599
1.145
Unattributable
86.135
2.025
0.248
https://www.coolstuff.com/2.8064bb6683233e772775.js
67.495
64.296
0.919
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
53.566
46.227
4.684
Minimizes main-thread work — 1.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
734.52
Other
125.892
Script Parsing & Compilation
65.38
Garbage Collection
40.617
Style & Layout
39.355
Rendering
27.733
Parse HTML & CSS
24.821
Keep request counts low and transfer sizes small — 42 requests • 809 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
42
828298
Script
22
655119
Document
2
86180
Stylesheet
5
39135
Other
11
33560
Font
1
13918
Image
1
386
Media
0
0
Third-party
24
370516
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
140556
0
99641
0
37814
0
15482
0
11412
0
8658
0
Largest Contentful Paint element — 0 elements found
The element which was identified as the Largest Contentful Paint.
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 4 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.coolstuff.com/runtime.75ec9ed5d31d255886c9.js
1350
236
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
1896
74
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
1240
62
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
2401
58

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.2 s
The time taken for the first image or text on the page to be rendered.
Total Blocking Time — 230 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 240 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.2 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 130 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Coolstuff.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdn.coolstuff.com/cs-styles/bootstrap.css
18779
350
https://cdn.coolstuff.com/css/blueimp-gallery.min.css
2568
230
https://cdn.coolstuff.com/css/font-awesome.min.css
7105
270
Remove unused JavaScript — Potential savings of 245 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
301132
126304
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
68641
61344
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
84171
35696
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
37300
27376

Metrics

Largest Contentful Paint
The timing of the largest text or image that is painted.

Diagnostics

Serve static assets with an efficient cache policy — 16 resources found
Coolstuff.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://v2.dc.yieldify.com/i?e=ue&ue_px=eyJkYXRhIjp7ImRhdGEiOnsiZXQiOiJQYWdlVmlldyIsImRldiI6ImRlc2t0b3AiLCJkd2VsbCI6MCwib2lkIjoxNjksIndpZCI6MTcwLCJyZWYiOiIiLCJwYWdldHlwZSI6W119fX0%3D&tv=2-2.8.0&aid=170&yuid=92d74667-237f-4761-9373-3bcfb0f0ef42&url=https%3A%2F%2Fwww.coolstuff.com%2F&dtm=1598019626373&sc=1&ec=2&trv=1.191.2&tuuid=e68bf201-d8d8-4bac-819a-4ec505e05cd0&bid=319ba7c2-df7d-4614-8cc3-e4570670fc96&hcc=false
0
386
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
600000
301132
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
600000
52750
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
600000
37300
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
600000
21962
https://www.coolstuff.com/2.8064bb6683233e772775.js
600000
15643
https://www.coolstuff.com/styles.48a3c80effd92b13e897.css
600000
9119
https://www.coolstuff.com/9.16a4dfa59f604e05de3d.js
600000
3238
https://www.coolstuff.com/11.608ddc8daade3884c824.js
600000
2957
https://www.coolstuff.com/assets/scripts/check-browser-update.js
600000
1653
https://www.coolstuff.com/runtime.75ec9ed5d31d255886c9.js
600000
1621
https://www.coolstuff.com/assets/scripts/services/gtm.js
600000
1001
https://d1pna5l3xsntoj.cloudfront.net/scripts/partner/6CprrCR9.js
600000
875
https://www.coolstuff.com/assets/scripts/init-services.js
600000
712
https://www.coolstuff.com/assets/scripts/services/hello-retail.js
600000
624
https://custom.yieldify.com/v1/169/170/f35fc2319d/bundle.js
86400000
16004
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/sourcesanspro/v13/6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7lujVj9w.woff2
3.18400003016
63

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of coolstuff.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Coolstuff.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Coolstuff.com may provide relevant information that dialogue cannot, by using audio descriptions.

Navigation

The page does not contain a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
85

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that coolstuff.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.4.1
jQuery
3.2.1
jQuery UI
1.12.1
Angular
9.1.9
core-js
3.6.5: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://coolstuff.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 3 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
3
Medium
90

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for coolstuff.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of coolstuff.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of coolstuff.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of coolstuff.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 10.3 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://coolstuff.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide fallback content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 65
Performance 0
Accessibility 63
Best Practices 85
SEO 92
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on mobile
0

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for coolstuff.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Coolstuff.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Coolstuff.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Coolstuff.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Coolstuff.com should consider minifying JS files.
Remove unused CSS — Potential savings of 18 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Coolstuff.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.coolstuff.com/cs-styles/bootstrap.css
18843
18738
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
Enable text compression — Potential savings of 5 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://storage.googleapis.com/po-file-storage-prod/en.json
7612
4921
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 110 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Coolstuff.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://coolstuff.com/
0
https://www.coolstuff.com/
630
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Coolstuff.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 809 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
301132
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
84183
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
68642
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
52750
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
39983
https://www.googletagmanager.com/gtm.js?id=GTM-PCHT6NX
37814
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
37290
https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js
30999
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
21962
https://cdn.coolstuff.com/cs-styles/bootstrap.css
18843
Avoids an excessive DOM size — 100 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
100
Maximum DOM Depth
11
Maximum Child Elements
15
Avoid chaining critical requests — 8 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Coolstuff.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 34 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Zone
Measure
469.2
0.76
Zone:ZoneAwarePromise
Measure
470.12
0.275
Zone:toString
Measure
470.445
0.035
Zone:util
Measure
470.59
0.135
Zone:legacy
Measure
470.755
5.335
Zone:defineProperty
Measure
470.89
0.065
Zone:registerElement
Measure
470.975
0.075
Zone:EventTargetLegacy
Measure
471.065
4.99
Zone:timers
Measure
476.125
0.29
Zone:requestAnimationFrame
Measure
476.45
0.085
Zone:blocking
Measure
476.55
0.06
Zone:EventTarget
Measure
476.63
1.02
Zone:on_property
Measure
477.68
34.435
Zone:customElements
Measure
512.24
0.375
Zone:XHR
Measure
512.675
0.085
Zone:geolocation
Measure
512.78
0.27
Zone:PromiseRejectionEvent
Measure
513.08
0.075
Zone
Mark
469.238
Zone:ZoneAwarePromise
Mark
470.132
Zone:toString
Mark
470.447
Zone:util
Mark
470.592
Zone:legacy
Mark
470.769
Zone:defineProperty
Mark
470.889
Zone:registerElement
Mark
470.973
Zone:EventTargetLegacy
Mark
471.07
Zone:timers
Mark
476.133
Zone:requestAnimationFrame
Mark
476.457
Zone:blocking
Mark
476.552
Zone:EventTarget
Mark
476.634
Zone:on_property
Mark
477.69
Zone:customElements
Mark
512.261
Zone:XHR
Mark
512.688
Zone:geolocation
Mark
512.831
Zone:PromiseRejectionEvent
Mark
513.083
Keep request counts low and transfer sizes small — 42 requests • 809 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
42
828673
Script
22
655107
Document
2
86180
Stylesheet
5
39573
Other
11
33509
Font
1
13918
Image
1
386
Media
0
0
Third-party
24
370598
Largest Contentful Paint element — 0 elements found
The element which was identified as the Largest Contentful Paint.
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 14 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
5820
703
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
5190
289
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
9690
262
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
5479
262
https://www.coolstuff.com/assets/scripts/init-services.js
3690
207
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
3210
204
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
9952
197
https://www.coolstuff.com/2.8064bb6683233e772775.js
6660
172
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
8610
141
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
7740
84
https://www.coolstuff.com/2.8064bb6683233e772775.js
7824
83
https://www.addwish.com/partner/init.html?jsonp=jQuery32103193584907323399_1598019637857&url=https%3A%2F%2Fwww.coolstuff.com%2F&partnerID=9C0956A846A4182B4A9905E3BBE683B5&isInFrame=false&shop_jquery_version=3.2.1&load_method=ready_state_interactive&init_delay=11&responsive_device=phone&responsive_screen_width=360&_=1598019637858
8520
56
Unattributable
630
53
Unattributable
683
51

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://coolstuff.com/
0
123.7970000002
290
0
308
text/html
https://www.coolstuff.com/
124.2459999994
234.51899999782
1997
4174
200
text/html
Document
https://www.coolstuff.com/styles.48a3c80effd92b13e897.css
245.80199999764
253.3059999987
9120
36087
200
text/css
Stylesheet
https://www.coolstuff.com/assets/scripts/check-browser-update.js
246.20199999845
251.5999999996
1654
2844
200
application/javascript
Script
https://www.coolstuff.com/assets/scripts/init-services.js
246.34899999728
349.3759999983
712
923
200
application/javascript
Script
https://cdn.coolstuff.com/cs-styles/bootstrap.css
252.3970000002
314.60999999763
18843
106522
200
text/css
Stylesheet
https://cdn.coolstuff.com/css/blueimp-gallery.min.css
253.04399999732
330.13599999686
2647
7288
200
text/css
Stylesheet
https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600&subset=latin-ext
254.02899999972
271.15399999821
1746
5402
200
text/css
Stylesheet
https://cdn.coolstuff.com/css/font-awesome.min.css
254.17799999923
288.75699999844
7217
26711
200
text/css
Stylesheet
https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js
254.60099999691
261.02499999979
30999
86659
200
text/javascript
Script
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
254.72099999752
263.98699999845
68642
253668
200
text/javascript
Script
https://stackpath.bootstrapcdn.com/bootstrap/3.4.1/js/bootstrap.min.js
254.82999999804
272.42099999785
11412
39680
200
text/javascript
Script
https://www.coolstuff.com/runtime.75ec9ed5d31d255886c9.js
331.82099999976
440.51099999706
1636
2445
200
application/javascript
Script
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
351.17499999978
456.73899999747
21962
57173
200
application/javascript
Script
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
355.53099999743
481.42899999948
301132
1004244
200
application/javascript
Script
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
355.75400000016
469.7070000002
52750
173893
200
application/javascript
Script
https://www.coolstuff.com/assets/scripts/services/gtm.js
356.23199999827
466.36699999726
985
1258
200
application/javascript
Script
https://www.coolstuff.com/assets/scripts/services/hello-retail.js
356.51799999687
465.79799999745
638
404
200
application/javascript
Script
https://fonts.gstatic.com/s/sourcesanspro/v13/6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7lujVj9w.woff2
413.03399999742
415.98499999964
13918
13324
200
font/woff2
Font
https://d1pna5l3xsntoj.cloudfront.net/scripts/partner/6CprrCR9.js
518.77799999784
540.99499999938
875
441
200
application/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-PCHT6NX
519.88100000017
541.81299999982
37814
114529
200
application/javascript
Script
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
544.77099999713
620.27899999885
37290
142485
200
application/javascript
Script
https://graphql.datocms.com/
732.32399999688
756.37199999983
845
0
200
text/plain
Other
https://graphql.datocms.com/
756.90599999871
817.66499999867
1459
192
200
application/json
XHR
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
746.43899999865
767.55299999786
39983
207488
200
text/javascript
Script
https://www.addwish.com/partner/init.html?jsonp=jQuery32103193584907323399_1598019637857&url=https%3A%2F%2Fwww.coolstuff.com%2F&partnerID=9C0956A846A4182B4A9905E3BBE683B5&isInFrame=false&shop_jquery_version=3.2.1&load_method=ready_state_interactive&init_delay=11&responsive_device=phone&responsive_screen_width=360&_=1598019637858
772.59099999719
1244.3569999996
4048
11118
200
text/javascript
Script
https://custom.yieldify.com/v1/169/170/f35fc2319d/bundle.js
808.2039999972
903.47899999688
16004
52363
200
application/javascript
Script
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
815.64499999877
869.00400000013
84183
391752
200
text/html
Document
https://carrier-dot-coolstuff-micro-prod.appspot.com/carriers
849.05799999979
1010.7449999996
595
0
200
text/html
Other
https://market-dot-coolstuff-micro-prod.appspot.com/countries/GB?fields=name,iso,delivery_days,currency
852.18099999838
966.42099999735
586
0
204
text/html
Other
https://storage.googleapis.com/po-file-storage-prod/en.json
845.40799999741
1164.2919999977
8658
7612
200
application/json
XHR
https://carrier-dot-coolstuff-micro-prod.appspot.com/carriers
1011.470999998
1155.8719999994
967
330
200
application/json
XHR
https://market-dot-coolstuff-micro-prod.appspot.com/countries/GB?fields=name,iso,delivery_days,currency
967.14799999972
1083.4889999969
755
149
200
application/vnd.api+json
XHR
https://www.coolstuff.com/2.8064bb6683233e772775.js
894.33199999985
1000.1499999998
15643
48472
200
application/javascript
Script
https://www.coolstuff.com/11.608ddc8daade3884c824.js
895.42900000015
899.91599999848
2943
8693
200
application/javascript
Script
https://www.coolstuff.com/9.16a4dfa59f604e05de3d.js
897.19999999943
902.58799999719
3239
8867
200
application/javascript
Script
https://graphql.datocms.com/
899.78899999915
962.86699999837
3228
21381
200
application/json
XHR
https://php.coolstuff.com/
1135.2239999978
1754.3530000003
14667
108737
200
text/html
XHR
https://graphql.datocms.com/
1137.3989999993
1210.5239999983
1459
140
200
application/json
XHR
https://www.addwish.com/api/v1/search/refreshData?jsonp=jQuery32103193584907323399_1598019637857&initializationCodes%5B%5D=e48a9a23-dba5-47b2-9b41-97798cec61fc%2F8808&initializationCodes%5B%5D=22dd2450-dc3e-49c4-9b7b-d0857db60032%2F8818&resultStyles%5B%5D=22dd2450-dc3e-49c4-9b7b-d0857db60032%2F8818&websiteUuid=a9d3d69f-4ff2-4b99-b5d6-b808eafc734a&_=1598019637859
1264.3749999988
1411.5579999998
3781
10767
200
text/javascript
Script
https://v2.dc.yieldify.com/i?e=ue&ue_px=eyJkYXRhIjp7ImRhdGEiOnsiZXQiOiJQYWdlVmlldyIsImRldiI6Im1vYmlsZSIsImR3ZWxsIjowLCJvaWQiOjE2OSwid2lkIjoxNzAsInJlZiI6IiIsInBhZ2V0eXBlIjpbXX19fQ%3D%3D&tv=2-2.8.0&aid=170&yuid=7387a6f7-7f42-4d38-8d90-fc2a0cff69a4&url=https%3A%2F%2Fwww.coolstuff.com%2F&dtm=1598019638736&sc=1&ec=2&trv=1.191.2&tuuid=bd09368b-d2af-41d7-8b7f-368d4d69aebc&bid=319ba7c2-df7d-4614-8cc3-e4570670fc96&hcc=false
1267.2899999998
1400.8119999999
386
43
200
image/gif
Image
https://www.addwish.com/partner/save.html?jsonp=jQuery32103193584907323399_1598019637860&url=https%3A%2F%2Fwww.coolstuff.com%2F&partnerID=9C0956A846A4182B4A9905E3BBE683B5&crawlConfigHash=aeeaf484066003630c0dd4e331515ff9&isInFrame=false&shop_jquery_version=3.2.1&load_method=ready_state_interactive&init_delay=11&responsive_device=phone&responsive_screen_width=360&extraData.hasRating=false&websiteUuid=a9d3d69f-4ff2-4b99-b5d6-b808eafc734a&_=1598019637861
1270.7439999976
1697.7069999994
965
86
200
text/javascript
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
267.512
11.466
346.315
5.165
380.687
51.656
432.367
11.148
490.732
50.956
578.663
9.3
588.288
175.849
764.906
7.444
781.249
20.936
809.371
35.189
844.623
13.148
858.895
72.191
934.353
6.233
953.45
8.813
970.557
65.601
1036.176
65.418
1101.615
5.438
1109.533
10.629
1126.826
43.053
1172.967
12.706
1187.333
49.203
1269.088
6.642
1281.441
14.098
1419.75
11.019
1430.781
5.191
1442.725
5.826
1785.772
20.639
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

Speed Index — 4.6 s
The time taken for the page contents to be visibly populated.

Opportunities

Eliminate render-blocking resources — Potential savings of 510 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Coolstuff.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://cdn.coolstuff.com/cs-styles/bootstrap.css
18843
1380
https://cdn.coolstuff.com/css/blueimp-gallery.min.css
2647
780
https://cdn.coolstuff.com/css/font-awesome.min.css
7217
1080

Diagnostics

Reduce JavaScript execution time — 3.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
1192.572
1093.928
5.2
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
617.548
464.084
94.744
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
607.356
593.92
12.828
https://www.coolstuff.com/
306.804
10.064
4.716
Unattributable
303.396
5.252
0.508
https://www.coolstuff.com/2.8064bb6683233e772775.js
258.848
246.164
3.932
https://td.yieldify.com/yieldify/code.js?w_uuid=73c7932e-caa4-4391-971f-d38f45ec06ed&k=1&loca=https://www.coolstuff.com/
140.756
121.12
14.404
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
91.672
2.66
60.776
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
90.232
69.88
20.016
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
83.744
61.588
13.46
https://ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js
68.548
59.268
5.392
Minimize main-thread work — 3.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2813.048
Other
439.712
Script Parsing & Compilation
273.132
Garbage Collection
136.008
Style & Layout
118
Parse HTML & CSS
91.288
Rendering
58.996

Metrics

First Contentful Paint — 4.6 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint
The timing of the largest text or image that is painted.
Time to Interactive — 10.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,670 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 10.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 700 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.6 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 210 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive coolstuff.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 9298.5 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Remove unused JavaScript — Potential savings of 245 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
301132
126546
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
68642
61345
https://td.yieldify.com/0.0.1/tag/1.191.2/main.html
84171
35539
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
37290
27368

Diagnostics

Serve static assets with an efficient cache policy — 16 resources found
Coolstuff.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://v2.dc.yieldify.com/i?e=ue&ue_px=eyJkYXRhIjp7ImRhdGEiOnsiZXQiOiJQYWdlVmlldyIsImRldiI6Im1vYmlsZSIsImR3ZWxsIjowLCJvaWQiOjE2OSwid2lkIjoxNzAsInJlZiI6IiIsInBhZ2V0eXBlIjpbXX19fQ%3D%3D&tv=2-2.8.0&aid=170&yuid=7387a6f7-7f42-4d38-8d90-fc2a0cff69a4&url=https%3A%2F%2Fwww.coolstuff.com%2F&dtm=1598019638736&sc=1&ec=2&trv=1.191.2&tuuid=bd09368b-d2af-41d7-8b7f-368d4d69aebc&bid=319ba7c2-df7d-4614-8cc3-e4570670fc96&hcc=false
0
386
https://www.coolstuff.com/vendor.3d8f509c65bafff6715c.js
600000
301132
https://www.coolstuff.com/main.ac12deb1e123f02c90a5.js
600000
52750
https://d1pna5l3xsntoj.cloudfront.net/scripts/company/awAddGift.js
600000
37290
https://www.coolstuff.com/polyfills.3dd46234de5ec5ebf2d5.js
600000
21962
https://www.coolstuff.com/2.8064bb6683233e772775.js
600000
15643
https://www.coolstuff.com/styles.48a3c80effd92b13e897.css
600000
9120
https://www.coolstuff.com/9.16a4dfa59f604e05de3d.js
600000
3239
https://www.coolstuff.com/11.608ddc8daade3884c824.js
600000
2943
https://www.coolstuff.com/assets/scripts/check-browser-update.js
600000
1654
https://www.coolstuff.com/runtime.75ec9ed5d31d255886c9.js
600000
1636
https://www.coolstuff.com/assets/scripts/services/gtm.js
600000
985
https://d1pna5l3xsntoj.cloudfront.net/scripts/partner/6CprrCR9.js
600000
875
https://www.coolstuff.com/assets/scripts/init-services.js
600000
712
https://www.coolstuff.com/assets/scripts/services/hello-retail.js
600000
638
https://custom.yieldify.com/v1/169/170/f35fc2319d/bundle.js
86400000
16004
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/sourcesanspro/v13/6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7lujVj9w.woff2
2.9510000022128
Reduce the impact of third-party code — Third-party code blocked the main thread for 340 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
140556
322.224
99641
21.516
37814
0
15664
0
11412
0
8658
0
63

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of coolstuff.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Coolstuff.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Coolstuff.com may provide relevant information that dialogue cannot, by using audio descriptions.

Navigation

The page does not contain a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
85

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that coolstuff.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Bootstrap
3.4.1
jQuery
3.2.1
jQuery UI
1.12.1
Angular
9.1.9
core-js
3.6.5: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://coolstuff.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 3 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
3
Medium
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for coolstuff.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of coolstuff.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of coolstuff.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of coolstuff.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 10.1 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://coolstuff.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide fallback content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 216.239.36.21
Continent: North America
Country: United States
United States Flag
Region: Nebraska
City: Omaha
Longitude: -96.0546
Latitude: 41.2949
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Google LLC
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
PortsGroup AB 193.14.90.203
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.coolstuff.com
Issued By: DigiCert SHA2 Secure Server CA
Valid From: 15th January, 2019
Valid To: 28th January, 2021
Subject: CN = www.coolstuff.com
O = COOLSTUFF AB
L = Malmo
S = SE
Hash: f18b2f9c
Issuer: CN = DigiCert SHA2 Secure Server CA
O = DigiCert Inc
S = US
Version: 2
Serial Number: 8847275402143735320472198500045277237
Serial Number (Hex): 06A7EC5AEB6A96D85D1E7B4E1C0BC835
Valid From: 15th January, 2024
Valid To: 28th January, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:0F:80:61:1C:82:31:61:D5:2F:28:E7:8D:46:38:B4:2C:E1:C6:D9:E2
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/ssca-sha2-g6.crl

Full Name:
URI:http://crl4.digicert.com/ssca-sha2-g6.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2SecureServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Jan 15 14:27:59.324 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:B1:66:56:8E:8A:61:11:69:DC:51:F5:
52:26:74:7D:94:8B:57:0C:D4:B4:9D:11:61:6A:8B:BE:
AC:3E:FF:BE:36:02:20:74:2F:6A:EF:9C:8B:DF:58:D7:
80:E9:17:80:2C:FA:F9:26:5C:4C:2A:35:10:DE:5B:92:
89:20:2D:8F:0F:3B:CF
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 87:75:BF:E7:59:7C:F8:8C:43:99:5F:BD:F3:6E:FF:56:
8D:47:56:36:FF:4A:B5:60:C1:B4:EA:FF:5E:A0:83:0F
Timestamp : Jan 15 14:27:59.463 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:8D:4F:9E:75:B7:65:91:13:23:B4:A0:
3A:4E:C4:5A:A0:89:67:58:2D:02:8D:88:88:24:9D:CB:
FA:C5:07:09:12:02:21:00:90:70:12:BA:DF:E1:19:22:
45:E3:A7:5A:D9:95:DB:2F:73:54:AD:62:B8:95:D6:FE:
F2:ED:0E:07:59:A7:3C:02
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 6F:53:76:AC:31:F0:31:19:D8:99:00:A4:51:15:FF:77:
15:1C:11:D9:02:C1:00:29:06:8D:B2:08:9A:37:D9:13
Timestamp : Jan 15 14:27:59.642 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:EA:37:B2:3D:48:72:4A:CE:6C:CD:CF:
46:15:1E:E6:A2:3A:37:D1:59:D6:C0:E4:43:12:C5:61:
D7:3A:31:AB:FF:02:20:43:CE:18:8D:40:44:97:3F:FD:
6A:C8:B8:C9:20:6D:CC:EA:BB:D7:5C:4A:5B:C1:44:C5:
CF:A7:A5:DE:96:4D:1F
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:coolstuff.com
DNS:www.coolstuff.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
coolstuff.com. 216.239.36.21 IN 599
coolstuff.com. 216.239.38.21 IN 599
coolstuff.com. 216.239.32.21 IN 599
coolstuff.com. 216.239.34.21 IN 599

NS Records

Host Nameserver Class TTL
coolstuff.com. dns01.dipcon.com. IN 599
coolstuff.com. dns02.ports.se. IN 599
coolstuff.com. dns03.ports.se. IN 599
coolstuff.com. dns04.ports.net. IN 599

AAAA Records

IP Address Class TTL
2001:4860:4802:32::15 IN 599
2001:4860:4802:38::15 IN 599
2001:4860:4802:34::15 IN 599
2001:4860:4802:36::15 IN 599

MX Records

Priority Host Server Class TTL
50 coolstuff.com. alt1.aspmx.l.google.com. IN 599
50 coolstuff.com. alt2.aspmx.l.google.com. IN 599
100 coolstuff.com. aspmx2.googlemail.com. IN 599
10 coolstuff.com. aspmx.l.google.com. IN 599
100 coolstuff.com. aspmx3.googlemail.com. IN 599

SOA Records

Domain Name Primary NS Responsible Email TTL
coolstuff.com. dns01.dipcon.com. registry.ports.net. 599

TXT Records

Host Value Class TTL
coolstuff.com. google-site-verification=84r9Ygw2Fo3TqI5EgNBkhuJvVxgXWUQN3FT_eKtdpqY IN 599
coolstuff.com. v=spf1 IN 599
coolstuff.com. google-site-verification=9rOq9cAba5zBGQmweoWYADl9VEu2AVvg55a4LN0o7VE IN 599
coolstuff.com. google-site-verification=2zGU5Vc1Q_N79aGUYp7lTLiuwHz5VilpwLnas78LLDI IN 599
coolstuff.com. google-site-verification=KstcFQ8clH85ZwQ77W8-fi1GRfavmI08LKuk6JhGMkE IN 599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Cache-Control: public, max-age=0
Date: 21st August, 2020
Server: Google Frontend
Vary: Accept-Encoding
X-Frame-Options: SAMEORIGIN
X-Content-Type-Options: nosniff
Feature-Policy: fullscreen 'self';vibrate 'none';usb 'none';vr 'none';midi 'none'
Link: <https://www.coolstuff.com/styles.48a3c80effd92b13e897.css>; rel=preload; as=style,<https://www.coolstuff.com/assets/scripts/check-browser-update.js>; rel=preload; as=script,<https://www.coolstuff.com/assets/scripts/init-services.js>; rel=preload; as=script
Accept-Ranges: bytes
Last-Modified: 13th July, 2020
ETag: W/"104e-1734755b4d0"
X-Cloud-Trace-Context: 2da72a8abe48ca87465017d0e9716819
Content-Length: 4174

Whois Lookup

Created: 8th April, 1996
Changed: 11th May, 2020
Expires: 9th April, 2025
Registrar: PortsGroup AB
Status:
Nameservers: dns01.dipcon.com
dns02.ports.se
dns03.ports.se
dns04.ports.net
Owner Organization: CoolStuff AB
Owner Country: SE
Full Whois: Domain Name: coolstuff.com
Registry Domain ID: 4807231_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.domaininfo.com
Registrar URL: ports.domains
Updated Date: 2020-05-11T07:35:01Z
Creation Date: 1996-04-08T04:00:00Z
Registrar Registration Expiration Date: 2025-04-09T04:00:00Z
Registrar: PortsGroup AB
Registrar IANA ID: 73
Registrar Abuse Contact Email: abuse@portsgroup.se
Registrar Abuse Contact Phone: +46.317202000
Registrant Organization: CoolStuff AB
Registrant State/Province:
Registrant Country: SE
Name Server: dns01.dipcon.com
Name Server: dns02.ports.se
Name Server: dns03.ports.se
Name Server: dns04.ports.net
DNSSEC: signedDelegation
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net
>>> Last update of WHOIS database: 2020-08-20T22:00:01Z

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.

The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.----------------------------------------------------------------------------
You agree that you will not reproduce, sell, transfer, or modify any of the
data presented in response to your search request, or use of any such data
for commercial purpose, without the prior express written permission of
Domaininfo AB - domaininfo.com
Register your name in 200+ top level domains at http://www.domaininfo.com domaininfo.com
----------------------------------------------------------------------------

Nameservers

Name IP Address
dns01.dipcon.com 193.14.90.50
dns02.ports.se 45.63.42.179
dns03.ports.se 94.237.33.102
dns04.ports.net 158.255.211.116
Related

Subdomains

Similar Sites

Domain Valuation Snoop Score
0/5
0/5
0/5
0/5
0/5

Organic Search (US) Competitors

Backlink Competitors

Sites with the same domain name

Domain Valuation Snoop Score
$4,429 USD 2/5
$5,317 USD 2/5
0/5
$9,083 USD 3/5

Sites hosted on the same IP address

Domain Valuation Snoop Score
0/5
$742 USD 2/5
$1,327 USD 2/5
0/5
$4,204 USD 3/5